The Nothing ear (1) – the first product of Carl Pei’s new company – is supposed to launch this month, but that hasn’t happened yet. We do get to know the first retailer that will carry the TWS headset and it’s a posh one.
Selfridges is a chain of high-end department stores in the UK with the one on Oxford Street in London being the second largest shop in the country. There the Nothing buds will be sold in partnership with Smartech, which already sells a variety of gadgets in the store.
The buds will be available at the Selfridges London store as well as online at Selfridges.com. The buds are described as having “the raw beauty of technology with a distinctive transparent finish”.
“Selfridges is an iconic shopping destination for us to launch ear (1),” said Carl Pei, CEO and Co-founder of Nothing. “Thanks to Smartech, the partnership will provide us with the platform to showcase Nothing’s uniquely designed tech to consumers who value quality and new ideas.”